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Review of research on corporate volunteerism

03.11.2025 4426 0

Corporate volunteering has long ceased to be just a charitable initiative. Today, it is a strategic tool that helps companies strengthen corporate culture, develop employee leadership skills, increase engagement, and demonstrate real ESG results. Global research shows that participation in volunteer programs has a positive effect on both people and business performance. Below you can see the most significant findings that can be found in international research.

Volunteering increases employee engagement and satisfaction

According to the Deloitte Volunteerism Survey 2024, 91% of employees believe that participating in volunteer projects improves their work experience and attitude towards the company. 56% noted that volunteering gives meaning to work, and 52% of them noted that it strengthens the team spirit.

Deloitte Volunteerism Survey 2024 https://www.aseonline.org/News-Events/ASE-News/Press-Releases/deloitte-survey-highlights-the-value-of-workplace-volunteer-programs  

Companies with active volunteer programs retain employees longer

Benevity's “State of Corporate Purpose 2025” report shows that companies with well-developed volunteer engagement programs have a 57% higher employee retention rate. The main drivers of participation are culture, teamwork, and a sense of contribution.

Benevity State of Corporate Purpose 2025 https://benevity.com/state-of-corporate-purpose-2025  

Skills-based volunteering enhances the effects of learning and leadership

Many organizations note that using employees' professional skills in volunteer projects accelerates leadership development and increases motivation. Companies like IBM and Salesforce use volunteer projects as part of their L&D strategy.

Case of the company: How companies like Blue Cross Blue Shield are rolling out volunteer programs to boost employee satisfaction By Lisa Rabasca Roepe. link: https://www.businessinsider.com/skills-based-volunteer-programs-boost-employee-satisfaction-engagement-2025-6   

Corporate volunteerism strengthens the ESG and the employer's brand

According to the CECP “Giving in Numbers 2024” data, companies actively investing in volunteer hours and social projects are demonstrating an increase in reputation and brand sustainability. Large companies include volunteering in their ESG strategy.

CECP Giving in Numbers 2024 https://cecp.co/wp-content/uploads/2024/11/Giving-in-Numbers-2024.pdf?redirect=no

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